URL - Uniform Resource Locator Web browsers request pages from web servers by using a URL. The URL is the address of a web page, like: https://www.w3schools.com. URL Encoding (Percent Encoding) URL encoding converts characters into a format that can be transmitted over the Internet. URLs can only be sent over the Internet using the ASCII character-set. Since URLs often contain characters outside the ASCII set, the URL has to be converted into a valid ASCII format.